Annual Fund Manager – Lookout Local Santa Cruz – Natural Self Esteem

POSITION: Watsonville, CA

SALARY: $28.00 – $30.50 per hour DOE

ABOUT THE ORGANIZATION: Second Harvest Food Bank provides over £10 million in food aid to over 75,000 people annually through its network of 200 member agencies and programmes. By increasing access to healthy food, Second Harvest makes a significant contribution to building a healthier community.


Reported at: Chief Development Officer

The Annual Fund Manager is responsible for the development and administration of the strategic annual fundraising program as well as donor-facing marketing project management. The Annual Fund Manager plays a key role in the development team, supervising volunteers when needed and participating in committees and project teams for special events.

Meets annual fund objectives:

  • Responsible for the overall project management of the annual fund program; including setting goals, developing outreach strategies, goal setting, managing direct mail providers and budgets to achieve the food bank’s strategic goals and annual funding priorities.
  • Conduct ongoing analysis to compare the Annual Fund’s overall growth and performance.
  • Maintaining and managing an application portfolio of annual donors and prospects who donate in the range of $1 to $999 for cultivation, promotion and stewardship purposes.
  • Create an annual communications plan to attract and uplift donors across multiple channels, including social media and website messaging.

Internal and external encoder communication:

  • Monitor a full calendar of direct mail.
  • Manage Second Harvest’s annual donation direct mail campaign.
  • Work with employees, vendors, agencies, freelancers and other external suppliers/clients to develop and execute all direct mail marketing campaigns.
  • Review all pending campaigns with the Data Entry & Research Coordinator to ensure donations are being coded correctly and back-end service to the donor is correct and detection activities are being performed.
  • Support the digital campaign pages through the organizational CRM.
  • Liaison between development and marketing/communications teams to present a cohesive branding for donor communications.
  • Create campaign materials and ensure all designs follow food bank branding guidelines. Responsible for the proper use of Food Bank WRT donation contacts branding assets.
  • Coordinate donor communications via email (Mailchimp) and social media platforms with the marketing and communications team managing external communications.


  • Prepare reports and materials according to established deadlines for reporting to the Board of Trustees, Annual Plan, Feeding America, and other reporting as needed.
  • Generate customized campaign reports, contact reports and income/expense reports monthly and on demand.
  • Log contact reports to CRM and other databases as needed.


  • Participate in development activities, including fundraisers and third-party events.
  • Participate in public events as needed.


Education, Training & Experience: Three to five years of fundraising, sales or marketing experience and strong experience managing annual fund or direct mail programs. Successful candidates for this position will have a proven track record of setting and achieving fundraising goals through direct mail, events, and personal advertising.

Knowledge, Abilities & Skills:

  • Self-Management: Most of the work is self-initiated and the decisions made are critical to strategic success and impact the achievement of organizational goals and financial performance.
  • Excellent writing skills; including spelling, punctuation and formatting.
  • Proficient user of Microsoft Office applications (e.g. MS Excel, MS Word and Outlook). Experience with MS Teams a plus.
  • Adept at facilitating conversations, managing conflicts and reaching consensus for solutions.
  • Communicates effectively and respectfully with people of different races, ethnic and cultural groups and/or different backgrounds and lifestyles; demonstrate knowledge and sensitivity to their needs.
  • Knowledge and ability to create visually appealing public relations materials such as invitations etc. would be an advantage.
  • Spanish/English bilingual is a plus.

Other requirements:

  • Must have access to a motor vehicle and valid auto insurance coverage to occasionally drive while on work.
  • Must have a valid California driver’s license and a satisfactory driving record as documented by a recent MVR (obtained from Food Bank insurance carrier).
  • Some evening and/or weekend work may be required depending on event and staffing needs.
  • It is the responsibility of all SHFB employees to participate in our food safety/food defense programs.
  • In cases of a state, federal, or local declared emergency, Second Harvest is typically viewed as an essential service and emergency responder. All of its employees can be called in to perform regular or urgent tasks.

BENEFITS: For the employee: free dental and vision insurance (cost sharing for relatives). Free Living, Long Term Care, Long Term Disability and AD&D Insurance. Shared Health Insurance: Kaiser and Blue Shield. Eligibility begins on the first day of the month after 30 days of employment (i.e. if you hire June 20th, you will be eligible from August 1st). This benefit package has an average value of over ten thousand dollars per year.

  • First year: 15 vacation days, 12 sick days and 10 public holidays.
  • 403(b) Retirement Plan: Second Harvest equals employee contributions up to an annual cap.
  • Employee Assistance Program

JOB DETAILS: This is a regular, full-time, non-part-time position with an starting hourly rate of between $28.00 and $30.50, DOE. Occasional weekend and evening work may be required.

HOW TO APPLY: If you are interested, please submit your CV, cover letter and an online application here.

Leave a Comment